Software provider Cyncly has appointed Wynn Grubbs as general manager for the company’s Kitchen, Bathroom & Furniture for Retail (KBFr) division.

He will lead the strategy to serve designers and retailers and work with Gordon Bartels, who will transition away from day-to-day operational responsibilities as he takes on a strategic advisory role

Grubbs brings over two decades of experience in high-growth SaaS companies, including experience supporting retailers through software solutions including e-commerce, order management, point-of-sale, CAD and PLM systems.

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Most recently, he held multiple general manager roles and leadership positions at PTC.

Commenting on his new role, Wynn Grubbs said: “I am thrilled to be joining Cyncly at a time when the industry is transforming rapidly.

“I believe we can play a pivotal role in shaping this transformation to the benefit of designers and retailers.

“I am looking forward to learning from Gordon and the talented people at Cyncly, creating an environment of collaboration so we can help our customers create amazing spaces.”

Mark Lukianchuk has also joined the company as general manager for Cyncly Flooring solutions.

He has scaled multiple B2B software companies, with experience serving retail customers and product experience across multiple markets.

As the head of Cyncly’s Flooring solutions, Lukianchuk will lead the strategy for serving residential and commercial flooring customers, from consumer inspiration and engagement to project estimation, selling and resource management.

Chief operating officer of Cyncly James Hamilton commented: ““I am delighted to welcome Wynn and Mark to Cyncly.

“We’re committed to delivering industry-leading solutions that help our customers deliver outstanding consumer experiences, more efficiently and profitably.

“Wynn and Mark both bring the right skillset to accomplish this goal, as well as a track record of success serving customers in B2B software.”