Trade association for independent kitchen and bathroom retailers, the Kbsa has announced sales trainer and coach Matt Elwell as keynote speaker for its KBB Industry Conference 2024.

Themed “Empowering and Enhancing Excellence”, the KBB Industry Conference 2024 takes place at the Belfry Hotel and Resort, West Midlands on October 9.

Matt Elwell has 22 years’ experience as an entrepreneurial business owner and is co-founder and director of the Elite Closing Academy.

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His sales career which includes kitchens, bathrooms and tiles, has ranged from cold calling to negotiating multi six/seven figure contracts in the UK and America.

The Elite Closing Academy offers entrepreneurs, business owners and sales teams, training, coaching and mentoring packages, aimed at increasing sales and helping them grow their businesses.

“We are delighted that Matt will be bringing his sales expertise to this year’s conference” said Kbsa chair Richard Hibbert.

“Matt is passionate about helping business-owners to get quick wins, gain more clients and grow their business.

“His approach of helping people sell effortlessly with integrity, by following a process involving human-to-human communication, will provide the basis for a fascinating presentation.”

The KBB Industry Conference 2024 will be preceded by the retailer dinner the evening before the conference and will be followed by the Kbsa Designer Awards dinner, hosted by comedian Ronnie Ancona.

Richard Hibbert stated: “Tickets are selling fast for this year so we would advise booking soon to be part of what will be a must attend event for 2024.”