Kitchen distributor Potter Cowan has opened a trade showroom in Belfast, as part of a six-figure investment.

(Left to right): Co-owners of parent company Errigal Damien Treanor and Cormac McCloskey,  with managing director of Potter Cowan Paul Lupari

The 3,000 sq ft  showroom, which is located at Potter Cowan’s head office in Duncrue Crescent in Belfast, features the latest appliances, sinks and taps, worksurfaces, lighting and storage solutions.

It was opened as part of a customer event, hosted by Potter Cowan’s new managing director Paul Lupari, who joined the business earlier this year.

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Representatives from Potter Cowan’s parent company Errigal, who acquired the business in 2022, also attended the event.

In addition to the launch of the showroom the business has also invested in a brand refresh on its buildings, fleet, uniforms, marketing and website.

With over 75 years’ experience, Potter Cowan has a team of 50 staff working across contracts and distribution divisions at branches in Belfast, Dublin and Cork.

It supplies a range of kitchens and appliances, sinks and taps, work surfaces and accessories to trade customers, from manufacturers such as Formica, Caple, Minerva, and Sycamore.

With its contracts division, Potter Cowan has also installed kitchens for developers of large residential projects for over 20 years, in both London and Northern Ireland, for the likes of Ballymore, Lagan Homes and Lotus Homes.

Managing director of Potter Cowan Paul Lupari said: “We were proud to welcome customers to the new Potter Cowan showroom today.

“This investment demonstrates our commitment to driving innovation and delivering exceptional value to Potter Cowan’s clients.

“Our goal is to provide an enhanced, interactive experience that showcases the latest industry trends and cutting-edge products, reinforcing our dedication to meeting the evolving needs of our customers.”

Co-owners of Errigal Cormac McCloskey added: “Errigal’s success is based on building strong and trusted relationships with clients and continually enhancing our offering to give them the best experience.

“Potter Cowan is a high-quality, well respected family business with great customers, and we believe that refreshing its brand and building this new showroom will position the business for further growth.”