Flooring distributor Headlam Group has consolidated 32 local trading businesses into one brand – Mercado.

Along with its next-day delivery service, the group will enhance its trade counter offer, so customers can order and collect products from any of its outlets,  including a new site in Rayleigh, Essex,

Customers will have one national product and price list and ASMs and will be serviced by one dedicated sales representative for retail and contract.

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Its redesigned sales team will provide local ASMs with the capability to draw on a national network. A local service but on a national scale.

Alongside these changes, Mercado is also launching a new specialist ecommerce website and app, allowing customers to shop its full product portfolio online.

According to the company, Headlam has fulfilled close to 3.5M orders, equivalent to 41.7Msqm, over the past 12 months.

CEO at Headlam Chris Payne commented: “In May 2024 we announced plans to accelerate our customer-led growth strategy by simplifying our business model.

“We took the time to listen to our customers, suppliers and colleagues and their valuable insights have shaped our strategy for the better.

“There is real growth opportunity in the flooring sector and we are evolving to be at the fore of sector recovery.

“We are putting our customers at the heart of our strategy, offering them more products, nationwide availability and streamlined ordering processes; making working with Headlam easier and more convenient.

“We remain committed to our customers, whether independent retailer, fitter, contractor or supplier.

“By continuing to work with Headlam, our customers will continue to have access to the company’s unrivalled scale, including the largest fleet, a national distribution network and the broadest range of products in the UK.

“Mercado is the right choice for the future, as it is a brand that has been serving the UK for almost 100-years, with existing national recognition and customer trust.

We look forward to introducing these exciting changes over the coming months.”