Premium bathrooms brand and kitchen fittings manufacturer Grohe is set to open its first UK Specification Hub in London by the end of 2024.

The hub will open at the Business Design Centre in Islington, London, joining a number of renowned brands in design and interiors.

The space will act as a dedicated Specification Hub for designers, specifiers and architects customers to see the Grohe portfolio, including its premium sub-brand, Grohe Spa.

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It will feature a number of the company’s lines, including a variety of plumbed-in shower systems for live demonstrations, Sensia Pro shower toilets, brassware and accessories, plus a range of fittings in Grohe’s Colour Collection finishes.

Managed by Grohe UK Sales and Projects team on an appointment-only basis, the space will also be used by the wider UK team for events, training demonstrations, and product launches.

The Specification Hub concept has been headed up by Leader, UK & Ireland, LIXIL EMENA Chris Dodds and Leader, Architecture & Design, UK, LIXIL EMENA Louis Pullen.

Commenting on the project, Chris Dodds said: “The opening of our Specification Hub in the Business Design Centre is a strategic step in our plans for the projects sector, which is growing at pace in the UK and Ireland.

“We understand the value and importance of providing a space that offers our customers a tactile experience with our products ahead of specification, and now is the right time for us to invest in a dedicated space for our A&D partners within the UK.

“We’re continuing to expand our premium and professional product offering and this space will offer a new touchpoint for our partners and prospective customers who want to learn more about Grohe’s unique innovations.”

Nolte-owned Express Kitchens recently opened a showroom at the London Design Centre.