Commercial director of Harrison Bathrooms Sean Corcoran explains the company’s move into kitchens with the launch of Koge instant hot water taps

Q: As a renowned bathroom supplier, why have you chosen to enter the kitchen sector with the launch of Koge hot water taps?

 A: Our established reputation in the bathroom sector is founded on the quality of our products, competitive pricing, and exceptional sales and after-sales service.

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These strengths have garnered trust and loyalty from our clients, who are also active in the kitchen sector.

As a brassware specialist selling over 160,000 taps per year, we know water is easily transferrable to the kitchen sector, so we can confidently expand into kitchen products and, therefore, align seamlessly with our strategic goals and customer base.

A: Given your primary focus on the bathroom market, how easy or difficult has it been to convince the kitchen retail industry of your understanding and expertise in the market

Q: Our extensive industry knowledge and experience in the bathroom sector have earned us high respect and trust.

This trust is transferable to the kitchen market, as the two industries share many common elements, and many retailers operate in both markets.

As a result, the transition has been smooth, and our expertise is being well-received by the kitchen retail industry.

Q: What is the meaning of the Koge brand name?

The name “Koge” shares many linguistic meanings; the heritage is from the Danish word Koge, which means “to boil”.

Koge was chosen to reflect our commitment to quality and innovation in the kitchen sector.

It embodies our brand’s core values of delivering exceptional products that enhance everyday living.

Q: What is the size and scale of the Koge instant hot water range, where is it positioned in the market, and what are the product USPs of the range?

A: The Koge instant hot water range has been carefully curated to provide retailers and customers with flexibility and choice without unnecessary complexity.

The range is positioned at the mid-market level and offers high-end specifications and quality at a competitive price point, making it an attractive option for a broad audience.

Q: What support are you offering retailers in terms of guarantees, training, and marketing materials?

A: We provide comprehensive support to our retailers, including robust product guarantees, thorough training programs, a full suite of marketing materials, and an easy-to-navigate website that they can use to promote and sell the Koge range effectively.

Q: How many retailers do you want for the brand and who is your ideal kitchen retail customer?

A: It is more about quality than quantity. We aim to partner with a select group of retailers who share our commitment to quality and customer service.

Our ideal kitchen customer values innovation and reliability and relishes offering their clients superior products at a competitive price point.

Q: What has the reaction been like and is it what you expected?

A: t is early days, but the Koge brand reaction has been overwhelmingly positive and aligned with our expectations.

Our team and customers have responded well to the combination of quality, innovation, and value that the Koge range represents.

Q: What are your sales expectations for the Koge instant hot water tap brand?

A: We expect strong sales for the Koge brand and anticipate significant growth as we expand our presence in the kitchen market.

Our strategic approach and the brand’s unique selling points position us well for success.

Q: Can you explain the service and aftercare offer to end customers?

A: Our service and aftercare for end customers are second to none.

We offer comprehensive support, including installation guidance, troubleshooting assistance, and a responsive customer service team to address any issues promptly.

Our commitment to aftercare ensures that customers have a seamless experience.

Q: Will you be looking at expanding into other kitchen categories, if so, what and by when?

A: We are very much focused on the success of the Koge launch and we are concentrating on the hot water tap sector.