The latest episode of The KBB Unstoppable Business Owner Podcast answers the question “How do you know if a new client project is worth your time?”

Host Kevin D. Bannister brings his wealth of experience as a business leader and points out, not all projects are created equal.

Live from October 14, he talks about how taking on on too many projects can leave business owners feeling stretched thin, while the wrong type of project might lead to burnout, financial loss, or even damage to your reputation.

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Bannister says think of projects as the classic Goldilocks story: some projects are too small, offering little financial or strategic benefit.

Others are too big, potentially overwhelming you and your team, leaving you exhausted and at risk of under-delivering.

But then, there are those projects that are just right—aligned perfectly with your values, within your capacity, and financially rewarding.

He emphasises the most successful entrepreneurs aren’t the ones who say “yes” to every opportunity but the ones who make strategic, calculated choices.

To solve this challenge, Bannister introduces the ACE Project Framework—a practical tool designed to help business owners decide which projects to take on and which ones to pass up.

Throughout the episode, Kevin weaves together relatable stories of entrepreneurs who made the wrong choices and shares examples of those who have thrived by applying the ACE Project Framework.

Kevin Bannister offers practical, actionable advice to help you make smarter, more strategic decision about which projects are worth your time.

And check out last week’s episode of The KBB Unstoppable Business Owner Podcast –  Harness the Power of Debt – reframing debt management as a strategic tool for growth.

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