Bathroom manufacturer Tissino now offers its Esclusiva product range to all its bricks and mortar retailers, to better support its trade customers.
The premium Esclusiva range, which was only available to 20% of Tissino’s customers, is now available to all bricks and mortar bathroom showrooms.
However, to continue to protect the brand, Esclusiva will not be available to any online-only retailers.
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Tissino has also extended the Exclusive product range with several new launches, including the Stratto fluted vanity unit collection.
Head of marketing and customer experience Helen Ray-Dennett said: “We know that there remains a heated debate within our industry around online only retailers selling products at highly discounted rates which often can’t be matched by bricks and mortar retailers.
“Our Esclusiva range ensures we are able to protect our brand and offering, providing our customers and consumers with premium products that remain premium.
“Many homeowners value brands that provide quality and exceptional customer service, long after purchase.
“The Esclusiva range is able to deliver on both and most importantly .”
Supporting the Esclusiva range, Tissino is offering retailers in-person product training and pre- and post-sales support with dedicated sales agents.