Premium appliance manufacturer Miele will open a new Miele Experience Centre at 25 Wigmore Street, London, in March 2025.

The 3,000 sq ft showroom will serve as a hub for both Miele’s customers and kitchen retail partners to experience the brand’s appliances in an immersive environment.

The new location replaces its current Experience Centre on Cavendish Place, which will close in March.

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Managing director of Miele GB John Pickering said “Wigmore Street has long been recognised as a premium destination for kitchen design in London, making it the ideal location for our new Experience Centre.

“This investment represents our continued commitment to delivering world-class experiences for both our customers and our kitchen retail partners.

“At Miele, we believe in empowering our trade partners by providing them with a resource where they can confidently send their clients for VIP treatment, expert advice, and hands-on experiences with our products.”

Consumers will be able to attend live cooking demonstrations from Miele’s team of home economists, gain insights into the products, and attend Kitchen Discovery Classes to learn which products are best suited for their home and lifestyle.

The Wigmore Street location is designed to enhance its kitchen retailer relationship, by providing an extension of their offering.

Customers will be connected with their chosen kitchen designer to finalise their order, for a smooth and personalised buying experience.

Store manager for the new Wigmore Street Experience Centre Ela Hedges added: “The team is super excited to move to the beautiful new building.

“We look forward to welcoming both loyal and new retail partners along with their customers so that we can extend our exceptional hospitality and showcase the Miele difference.”

Miele has six further Experience Centres in Abingdon, Edinburgh, Solihull, Mayfair, Bluewater and Cambridge.