Research agency focused on building materials, home improvements and construction, MRA Research has welcomed Maxine Todd as senior research executive.

She has more than five years’ experience of working with market research and insight and brings to the role a passion for understanding markets, people and data.

As senior research executive, Todd will be instrumental in preparing, analysing and reporting on many of MRA’s customer research projects.

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She will also help deliver the range of research products and services offered by MRA, including the trademarked Customer Experience CX Suite.

Commenting on her new role, Maxine Todd said: “It’s exciting to step into this new role at MRA Research.

“I’m confident that my background in research and my commitment to understanding market realities will enable me to deliver valuable insights.

“I began my professional journey in South Africa, where I immersed myself in market research, exploring both the qualitative and quantitative aspects of the field.

“Over the years, I developed a keen understanding of how solid, fact-based research can drive business decisions.

“This led me to various roles where I helped businesses navigate the complexities of their markets, delivering insights that enabled them to make informed decisions.

“Now, as I join the team at MRA Research, I am excited to apply my expertise to a new industry — one that is dynamic and rapidly evolving.

“At MRA, we focus on delivering in-depth,reliable research. In a field as critical as construction and building, it is particularly important that key decisions are based on facts and real insight.

CEO of MRA Research Mike Rigby commented: “The industry is going through a difficult time. Markets are down and finance directors are cutting budgets.

“While marketing is losing its legacy reputation as the colouring in department, most marketing still struggles to prove to sceptical finance chiefs and hardnosed CEOs that it’s an investment not a cost.

“Marketing needs to earn its place at the top table by showing it can drive growth and rapidly improve customer relationships.

“Our research mission is to make marketing more effective by driving improvement no matter how bad the market.

“We believe we’ve taken research and insight up a couple of gears to make marketing demonstrably more effective.

“I’m delighted to welcome Maxine to our team of talented researchers and can report she’s hit the ground running.

“Headed up by Callum Budd, research projects director, the team helps companies achieve remarkable results. Exciting times!”