Managing director of VitrA UK Steve Breen will leave the company, having led the business since July 2022, with a successor to be found in due course.

During his tenure at Vitra UK, he expanded the sales team, introduced the Vitality retail programme, saw the brand return to Kbb Birmingham for the first time in 30 years’, and unveil a 100% recycled ceramic basin.

Highlighting the “extremely positive” impact Breen had made in an official statement, VitrA stated Breen was taking a new direction in his leadership career by moving into the furniture sector and a new UK managing director will be announced in due course.

Sponsored Video

How clever use of space in a small bathroom won a Kbsa Designer Award

Breen will now step into the role of CEO of Julian Bowen Furniture.

He succeeded Levant Giray, who first introduced the Turkish bathroom brand to the UK and, having working for the company for years, returned to lead the UK business.

Prior to his role, Breen was general manager for Caterpillar construction plant deadline Finning UK and Ireland, and before that was sales director of Ideal Standard.

He also worked for light and heavy side construction companies which included Electrolux, AkzoNobel Coatings and Sitech UK.

Commenting on LinkedIn, Steve Breen stated: “It’s been an absolute honour to lead VitrA UK since July 2022, in what has been a dynamic period for the business.

“Highlights are too many to mention, but they include working with world class teams in the UK, Turkey and globally.

“The UK team has introduced new initiatives like our Vitality retail partner programme, progressed our channel diversity and launched some fantastic new products, including the industry leading 100% Recycled Wash Basin.

“I’ve loved every minute with VitrA and would like to thank all of my friends at Eczacıbaşı Building Products Group and especially the UK team who have been outstanding professionals and friends throughout my time at VitrA.

“This month marks a new chapter in my leadership journey, and a new direction for me. I look forward to stepping into my role as CEO of Julian Bowen Furniture and leading the company to future success.”