Grant Westfield, parent company of wall panel brands Multipanel and Naturepanel, is making its official debut in the US market.

The company will attend the The Kitchen and Bath Industry show (KBIS) in Las Vegas from February 25-27 as part of the British Pavillion, hosted by the Bathroom Manufacturers Association (BMA).

It will feature alongside British brands including Thomas Crapper & Co, Ellsi & Top Fix, and Hidealoo on stand SL2105. 

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Showcasing its best-selling UK decors from Multipanel and Naturepanel, the stand will also feature a mini demonstration unit to showcase the panels Hydrolock installation system.

The company recently overhauled its Multipanel brand and introduced Naturepanel, with styling inspired by acoustic board.

According to Grant Westfield, its wall panels are 100% waterproof, don’t require grout, can be cut on size, and fitted on various surfaces, including over existing tiles.

The manufacturer reports bathroom renovations can be completed up to 5x faster than and have a 60% CO₂ reduction compared to traditional tiles.  

 Speaking about the opportunity, managing director John Mortimer commented: “This is a great opportunity for Grant Westfield to foray into the American market.

“We know from our conversations with prospective distribution partners that there is a growing interest in America for wall panelling solutions and we are confident that our market leading proposition is well positioned for the American market.

“We are delighted to be part of the British Pavillion at the show and look forward to meeting key decision makers from across the bathroom and specification sectors.”