Joanne Geddes, design director of Kitchens by JS Geddes, is cautiously optimistic after an early sales uptick

The start of 2025 has brought a promising outlook for the kitchen retail market, with early signs of growth exceeding our expectations.

 The year has kicked off on a positive note for us at Kitchens by JS Geddes

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Footfall has seen a noticeable upturn in the first few weeks of 2025, which has been a refreshing change after the slower periods of the previous years.

Clients coming into the studio seem more eager to invest in their homes, with kitchen renovations and upgrades high on the agenda.

The average order value has shown a positive increase also.

Customers seem to be making more considered purchases, opting for higher-quality finishes and brands that they are confident will have longer life spans.

This could be attributed to a mix of pent-up demand after the festive period, a shift towards more thoughtful spending, and perhaps an increased focus on investing in long-lasting products rather than smaller, frequent buys.

Over the past five years it has been hard to see any buying period trends, so it has been positive to go back to a ‘high footfall January’, which was always traditionally our biggest month.

Personalised offers

When it comes to marketing strategies, there have been some adjustments.

We’ve focused more on digital engagement and personalised offers, using social media platforms and targeted email campaigns to draw attention.

Traditional marketing avenues are still important, but a stronger online presence has helped boost sales.

It seems that customer behaviours have evolved, and they now expect more tailored experiences.

Cautiously optimistic

Looking ahead to the first half of 2025, I remain cautiously optimistic.

While inflation and economic uncertainty could dampen spending, I anticipate continued growth, albeit slow.

If pent-up demand is indeed a factor, we may see some of this carry into Q1 and Q2.

As for the full year, 2025 will likely continue to be a year of recovery, with gradual improvement as consumer confidence builds and the global economy stabilises.