APS Distribution, home of Swift Electrical and selected appliance brands, has appointed former AO employees Wayne Paskin and Roger Giles to its sales team.

Roger Giles has been appointed as head of sales and product development, while Wayne Paskin has been named head of business development.

Giles has built his career through positions such as UK sales manager at AO Business Contracts and business development manager at AO Business – Housebuilders.

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Prior to that he worked as contract sales manager at Omega PLC and regional sales manager at Moores Furniture Group.

Commenting on his new role, Giles said: “I am excited to join APS Distribution and apply my experience to help develop the business further.

“I look forward to working with the team to build strong partnerships and drive sustainable growth in the appliance market.”

Wayne Paskin brings experience from his recent roles as senior business development manager – contracts and business development manager in the housebuilder division at AO.

His background also includes roles at Omega PLC, JPD Contracts and PJH Group, where he gained expertise in market expansion and driving sales growth.

Paskin added: “I am very pleased to join APS Distribution at this exciting time. I look forward to contributing my experience and working collaboratively with the team to support our continued success in the appliance sector.”

MD of APS Distribution Anthony Sant, who worked with them both during their time at AO, said: “Appointing Wayne and Roger is the opportunity to strengthen the team that I have been waiting for.

“We had an incredible time working together at AO, building something very special and I am looking forward to doing it all over again with them and the team at Stoke.

“ It is a dream team for APS Distribution. Their extensive experience in sales and business development will be a valuable asset for us.

“I believe their insights and practical approach will help strengthen our position in the competitive kitchen appliances sector and support our plans for sustainable growth.

“Their appointments reflect our commitment to continuous improvement and I am confident that their contributions will enhance our service to customers and further our overall success.”

APS Distribution, formerly The Recycling Group, acquired Swift Electrical from administration, last year.