Villeroy & Boch Group posts “record” revenue in 2024
Bathroom manufacturer, the Villeroy & Boch Group posted "record" revenue of €1.421billion in its 2024 figures.
Bathroom manufacturer, the Villeroy & Boch Group posted “record” revenue of €1.421billion in its 2024 figures.
It reports the 56.7% increase was primarily due to the acquisition of Ideal Standard in March 2024.
The company also improved its operating profit (EBIT) by 10% from €88.7million to €97.6million, despite challenging markets.
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CEO Gabi Shupp commented on the past financial year: “With the integration of Ideal Standard, we’ve created a new company that has successfully positioned itself on the market under the umbrella of the Villeroy & Boch Group with two strong brands, clearly defined strategies for growth and an international organisation.
“Ideal Standard complements Villeroy & Boch’s business model.
“All assumptions regarding the complementary strengths in terms of product portfolio, sales channels and regional presence have been confirmed and increased the group’s competitiveness.”
In the 2024 financial year, the Bathroom & Wellness Division generated revenue of € 1,098.9 million, up 89.7 % over the previous year.
The Ideal Standard companies contributed revenue of €512.1 million from March 1 2024, onwards.
In fact, Villeroy & Boch Group reports the ceramic sanitary ware and the fittings business units achieved the highest revenue growth.
Despite the subdued development of the construction sector, the division exceeded the previous year’ sales, after adjusting for acquisitions.
The Bathroom & Wellness Division generated an EBIT of € 65.2 million in 2024, up € 7.9 million or 13.8 % over the previous year.
While the Dining & Lifestyle Division generated revenue of € 319.3 million in 2024, which Villeroy & Boch Group said remained stable at the previous year’s level.
Revenue increased in the project business for hotels and restaurants as well as in e-commerce, while its bricks andmortar retailers, on recorded a decline in revenue.
The company’s own retail shops achieved almost the same revenue as in the previous year.
The Dining & Lifestyle Division had an EBIT of € 32.4 million, up 3.2 % over the previous year, despite the market environment.
Investing a total of € 58.3million in 2024 on property, plant and equipment the focus of investment was on the modernisation and automation of production sites, as well as opening Villeroy & Boch World and the outlet at its headquarters in Mettlach, Germany.
The company also modernised its owned retail shops
With its Villeroy & Boch and Ideal Standard companies, the management board believes the group is well positioned.
Taking into account the economic environment, it is forecasting an increase in revenue in the high single-digit percentage range and a moderate increase in operating EBIT for 2025.
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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).

Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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