Celebrating 35 years, bathroom solutions provider HiB has rebranded as hib. with a new identity, retailer-first approach and consumer-led campaign.

The new branding of hib. or Home of Inspiring Bathrooms has been created to reflect the company’s heritage and commitment to innovation, creativity, and helping customers transform their spaces.

hib. has laid claim to introducing industry-firsts such as steam-free mirrors and colour temperature changing lighting and recently launched sanitaryware,which it hailed as a “new chapter” for the company.

Sponsored Video

SALICE - Hinges, runners and sliding systems for furniture

The requested content cannot be found

SALICE - Hinges, runners and sliding systems for furniture

As part of its rebrand, the business aims to reinforce how its designs inspire, excite and enhance daily life.

CEO at hib. Robert Ginsberg commented: “As homes become more than just functional spaces, bathrooms are evolving into places of beauty, relaxation, and wellness.

“Our new brand identity embraces this shift, focusing on inspiration, emotional connection, and innovative design to help customers truly Feel Bathroom Fabulous.”

The rebrand will also see the adoption of a retailer-first approach with new marketing assets, including in-store displays, enhanced POS materials, and upgraded retailer portal for stock checks and ordering.

It will offer new merchandising and digital tools, with catalogue inclusion on Virtual Worlds and ArtiCAD, designed to drive consumer footfall and increase engagement.

hib. has conducted research with its network of retail partners to understand their needs and

It has developed a Retail Handbook and Consumer Lifestyle Brochure for retailers to engage customers, showcase products, and drive sales.

Completing the rebrand has been the launch of the #feelbathroomfabulous campaign – a movement encouraging homeowners to reimagine their spaces and share their bathroom transformations.

“This rebrand is more than just a visual refresh; it’s about clarity and alignment as a business so that we can make the best decisions for our customers,” said Rob Ginsberg.

“For 35 years, hib. has led the way in bathroom innovation. Now, we’re pioneering a new era where style, emotion, and technology come together to transform everyday spaces.”

He added: “This is just the beginning. hib. is fortunate to have many bright minds within the business who will continue driving innovation, creativity, and forward-thinking ideas.

“With hib., bathrooms are no longer just functional rooms; they are places of inspiration, well-being, and personal expression.

“By putting innovation, creativity, and emotional connection at the heart of everything we do, we are shaping the future of bathroom design.”