Revised logo, identity and brand proprosition

As part of its 30th birthday celebrations, Heritage Bathrooms is set to unveil a revised logo and brand proposition based around “Distinctively Individual Bathrooms on April 1.

The rebrand will include a brochure, with revised photography, point of sale, and a host of new products including a range of metallic-effect acrylic baths previewed at ISH.

Its updated logo with a brand identity featuring purple stripes will be the design motif for all consumer touch points. Marketing manager of Heritage Bathrooms, Claire Jennings commented: “We have an absolutely fantastic range of products, a brilliant network of retailers and a great proposition around service. For me, the one thing that we needed to improve was the way we present the brand. By creating a new look that is really eye-catching, we are ensuring the consumer recognises and remembers Heritage throughout every stage of their purchasing journey.

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“The new look has been 12 months in the making and has been developed following extensive consumer research and insight into consumer retail trends. ‘Distinctively Individual’ is a call to the consumer to look at their bathroom in a different way, and to express their personality through design. We’re providing them with plenty of inspiration with fantastic new products, great photography and advice from our new interior design consultant Charlotte Conway.”

The rebrand is being supported by a national advertising campaign.