MD of Construct Virtual Angie Wilkes says adopt a smart SEO strategy to make sure your showroom is discovered online 

Are you worried about the falling number of potential clients that you get through the door? Do you feel that your website isn’t doing what you’d like it to?

If so, maybe you’re not using highly effective, up-to-date advertising methods.

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More and more people are searching Google, and other search engines, for local suppliers.

It means kitchen and bathroom retailers need to pay greater attention to Search Engine Optimisation (SEO).

Put simply, SEO helps improve the visibility of your website in search engine results, and it’s by far the best way to attract visitors who will become customers.

You’ve invested a lot of time and money in your website content, but it’s all wasted if the search engines can’t find it.

How it works

Search engines, like Google, gather information from the internet to populate their databases.

They begin from a known website and then follow links from that site to other pages.

This process enables Google, and the other search engines, to determine what results they show to people searching for a specific topic.

The success of these search engines depends on delivering relevant content to the public, and the success of your business depends on being seen online.

To do that you need to use SEO.

Searching for products or services

When prospective customers search for kitchen or bathroom-related products or services online, an effective SEO strategy will make your website relevant and ensure it appears higher in search engine rankings.

This increased visibility leads to more website traffic, far greater brand exposure, and most importantly to more potential customers.

In addition, SEO allows you to target specific keywords or phrases that relate to your products and services.

If you optimise your website content for specific keywords, you can attract potential customers that are actively looking for the products you sell.

Another consideration is that the retail kitchen and bathroom industry is highly competitive with many businesses trying to gain customers’ attention.

Being among the top search engine results will give you a competitive advantage and will serve to instil trust and credibility in potential customers.

This will increase the likelihood of them choosing you over your competitors.

SEO doesn’t stop there; it also encompasses the optimisation of important aspects of your website.

This will not only help the search engines to see the site, but also improve the user experience.

A well-structured and user-friendly website will encourage potential customers to stay on the site longer, explore more, and potentially purchase.

For retailers who have a physical presence on the high street or industrial area, SEO is especially good at targeting specific geographical areas.

Using SEO to optimise your website for local searches such as “kitchen retailer in ‘town or area’” can attract local customers.

Employ a professional

So, is SEO something that you can do yourself? You could learn how to do it, but it’s not simple and is better left to the professionals.

Obviously, there are upfront costs associated with SEO implementation and ongoing optimisation, but once your website gains visibility and rankings with the search engines it can continue to attract traffic, and more importantly, paying customers.

SEO is crucial in today’s market, it improves online visibility, attracts targeted traffic, enhances the user experience, and will give you a competitive advantage.

It’s a cost-effective way of marketing your business and its use will increase your brand awareness, and drive sales growth in what is an increasingly digital marketplace.