Electrolux cooling redesigned with metal backing

27 Mar, 18

Metal and aluminium backings will feature across Electrolux, AEG and Zanussi

The backings will feature across all of its UK and Ireland brands including Electrolux, AEG and Zanussi, in anticipation of regulation updates from the end of May 2018.

Commenting the update is not due to safety concerns with its current appliance ranges, Electrolux aims to be completely compliant with predicted safety standards, up to the year 2020.

Managing director for UK and Ireland, Peter Spencer commented: “True to our commitment to quality, safety and a best in class consumer experience, we wanted to confirm the introduction of new backing material for all of our refrigeration and freezing products in the UK.

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”We continually review the design of our refrigeration and freezing products – including backing materials – and in anticipation of potential future regulation updates, from the end of May 2018, all Electrolux Group fridges, freezers, and fridge freezers produced for the UK and Ireland markets will feature a metal or aluminised based backing”. 

And Sophie Davidson, head of product line, kitchen added: “As part of our safety process, we focus our efforts and investments on the creation of intelligent design using the safest components. We started this process several months ago to ensure that we stay ahead of any anticipated changes to European legislation regarding the safety of refrigerating appliances.”

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