Sink, tap and shower manufacturer Abode has opened a showroom at its South Yorkshire-based headquarters.

The showroom has been designed with the aim of providing a space for retailers to access training and understand the thinking behind new product developments.

It will also be accessible to Abode employees for in-house training, as well as marketing purposes.

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Featuring working displays, retail customers will be able to see products in action, which will provide a greater understanding of how models work and their USPs and aid them selling products in their showrooms.

Marketing manager Leanne Adamson commented: “As well as being important as an area to showcase our latest products or a specific customer offer, the showroom has been developed to support a number of key objectives.

“Importantly, the space will help us to deliver a consistent training package, including dedicated training days in the future for our customers and staff, enabling us to impart key messages.

“Key stakeholders will be able to see operational products and varied displays to help them really understand the important elements of the Abode offer.

“With a good array of kitchen sinks, taps and Pronteau product on display, we are confident this new resource will be a key tool for our customers and staff moving forward.

“From a marketing perspective, the showroom is a great resource for us to product high quality video and photography assets, which ultimately our customers can benefit from too.”

Abode recently expanded its head office to enhance employee safety as well as to cater for future business growth.