As it approaches its 40^th anniversary in September, home transformation specialist Adamsons has launched a new brand identity and showroom.

According to the Tameside-based retailer, the new branding was driven by a need to modernise the company’s look and feel, while staying true to the values that have built its reputation over the past four decades.

Central to the rebrand is a new value proposition and clearer brand messaging, reflecting Adamsons’ commitment to creativity, quality, innovation, and reliability.

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It includes an overhaul of Adamsons’ visual identity, including a new logo and colour scheme, as well as a refreshed 4,300 sqft showroom and shop front in Dunkinfield.

The company’s signature yellow colour scheme, central to Adamsons’ identity, remains a key part of the new look, blending tradition with a modern twist.

Adamsons’ digital presence has also been revamped with a new website, designed for improved user experience, easier navigation, clearer messaging, and engaging content.

All marketing materials, including brochures, business cards, social media graphics, and advertisements, have also been updated.

The rebrand was delivered by Darke Creative for the brand design and Ambos Digital for the new website.

Managing director of Adamsons Rachel Moors said: “Reaching our 40th year is a significant milestone, and we felt it was the right moment to look forward and embrace change.

“This rebrand is not just about updating our image; it’s about reaffirming our commitment to our customers.

“We believe in creativity, innovation and continuous improvement, and this new identity reflects our vision for the future.”

Adamsons recently appointed two new colleagues, with additions to its design and marketing teams.