Scandinavian appliance brand Asko has appointed Michelin-starred chef Tom Aikens as its global chef ambassador for 2024.

At age 26, Tom Aikens became the youngest British chef ever to be awarded two Michelin stars and has a decade of success working in Michelin star restaurants.

He currently holds a Michelin star at his flagship restaurant, Muse, in London and also runs restaurants in Tokyo, Jakarta, and Qatar.

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As an Asko chef ambassador, Aikens will collaborate with the brand to showcase the versatility and performance of its kitchen appliances.

From cooking techniques to recipes, he will provide insights and inspiration for food enthusiasts eager to elevate their culinary skills.

Inspired by a stripped back approach to cooking, and a passion for sourcing the finest local and seasonal ingredients, Asko reports Aikens embodies the company ethos of “quality, sustainability and excellence.” 

Aikens will also support the brand at events throughout the year, with confirmed appearances at EuroCucina in Milan from April 16-21 and IFA Berlin from September 6-10, so far.

Visitors will be treated to live cooking demonstrations, showcasing Asko appliances, and a Michelin-starred tasting experience from the celebrated chef.

Commenting on the new partnership Tom Aikens said: “Joining forces with Asko as its chef ambassador is an exciting opportunity to share my passion for sustainable, seasonal cuisine with a global audience.

“Together we will champion culinary excellence and inspire home cooks to elevate their cooking experience.”

Global marketing manager at Asko Anders Hellgren commented: “We are proud to welcome Tom Aikens to the ASKO family as our esteemed chef ambassador.

“His unparalleled expertise and dedication to sustainable cooking perfectly aligns with our brand values, and we are excited to embark on this culinary journey together.”