Consumer champion Which? has announced the finalists of its awards, which include bathroom and kitchen retailers in its Trusted Trader category.

It is the first year the Trusted Trader and Renewables Installer categories have been included in the Which? Awards.

The Which? Awards celebrate businesses and brands who consistently produce the best products and services and maintain the highest levels of customer care.

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The Trusted Trader of the Year shortlist includes five home improvement businesses:

• Essex-based independent retailer Regal Kitchens, which supplies, designs and installs kitchens.
• AJT Showers, a West Sussex-based, family run business, which specialises  in mobility bathrooms and wet room installations
• Perthshire-based Balhousie Glazing, which offers high-quality windows, doors and roofline solutions.
• Easystep Stairlifts is a Leicestershire-based, independent stairlift company, which supplies and installs new and reconditioned stairlifts across the UK.
• Gloucestershire-based, family run LCM Flat Roofing, which covers all aspects of roofing, including fascias, soffits, guttering, chimneys and conservatory conversions.

All the companies have been  shortlisted for their dedication to providing the best service to their customers, demonstrated through positive feedback, compliance with the consumer champion’s code of conduct and having a positive community impact.

The trader categories add to the 11 brand categories, which include Best Value Appliance Brand of the Year and Retailer of the Year.

Beko, Haden, Hisense and Logik have been shortlisted for Best Value Appliance Brand of the Year, while AO, Euronics, John Lewis, Richer Sounds and The Nursery Store are finalists for Retailer of the Year.

Shortlisted brands are decided by a set of criteria including performance in Which? testing and surveys, reliability, and analysis of data and results from investigations.

Brands cannot nominate themselves or influence award outcomes.

The award ceremony will take place on May 21 and winners will receive a trophy and be entitled to use a Which? Awards winner logo across all marketing for a year.