Over 500 independent retailers sign up
Bathroom brands has revealed more than 70% of its targeted independent retailers has signed up to its Bathroom Brand Sale promotion, which is planned to reach 6million home owners and takes place during October 2013.
A total of 500 out of 700 retailers have signed up to the promotion, which will offer discounted prices across all its product ranges – Burlington, Crosswater, Bauhaus, Britton, Simpsons, Clearwater, Bauhaus, Cleargreen, Adora, Aquacabinets and Zamori.
The company has invested £2million into the national campaign, including a £1million advertising spend on inserts in national magazines, and will will be further supported by P.O.S, catalogues and websites featuring participating retailers.
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Director of Bathroom Brands, Roger Cooper said: “There is clearly a thirst for this kind of support for the independent retail trade. We are astounded by the support retailers are giving to the campaign. The marketing campaign is designed to grab customer attention and drive them into specialist boutiques.”
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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