Bath manufacturer BC Designs has undergone a rebrand as the company has set out its vision to “take ownership” of the luxury bathroom market. 

The new brand is centred on BC Designs design credentials and celebrates the company’s use of British craftsmanship to create centrepieces for the bathroom space. 

Working with brand agency FreshBritain, BC Designs visual identity has been rolled out across all of the company’s touchpoints, including a new website, 144-page brochure, digital channels and POS.  

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The new website has a more pared back and fluid feel and has been created as a point of inspiration for consumers.

Continuing to support its retailers, the website will sign post homeowners to BC Designs showroom stockists throughout the UK. 

As well as a new visual identity, work is underway to strengthen the company’s product portfolio, both in terms of its core product of baths – such as its latest Gio model – as well as expanding into further bathroom categories. 

Head of marketing at BC Designs Jon Walker commented: “The investment in the new brand by BC Designs and parent group, Roxor, is an indication of the intent for BC Designs to take ownership of the luxury end of the bathroom market. 

“As a brand, we are already well known for quality and original design, and the rebrand reaffirms this positioning.

“While baths have been our core product and what we are most known for, the new brand will build on this to encompass all bathroom product design.

“Even with a new look, our core founding principles – quality, innovation and originality – remain the same, but with a modern approach and look.

“We are excited by the investment into BC Designs and how it will push forward the brand to support our retailers.”