Home design store Bell of Northampton has unveiled a new look bathroom showroom.

Established in 1989, as an ironmongery in Northampton, the business now operates from a 25,000sqft showroom and sells kitchens, bathrooms, tiles, flooring, BBQ and outdoors.

Alongside retail and online sales, it also serves the newbuild sector with a contracts department.

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The bathroom showroom features brands from Villeroy & Boch, Victoria + Albert, Imperial and Laufen and provides a design and installation service

Bell of Northampton’s bathroom and tile manager Parshin Pourmozafari said: “Beyond a practical and functional space, we are seeing an increasing emphasis on bathrooms being a place of wellness, with customers wanting to create a haven in their own home.

“People want a calm space to enjoy at the start and end of the day. We are seeing that reflected in the choices people are making with lots of green earthy tones, natural materials and shower systems that deliver a high-end, hotel spa experience at home.

“There is real attention to detail with different finishes to suit each individual bathroom design.

“Our showroom is an inspirational space featuring all of the beautiful and innovative products our customers are looking for and aspire to.

“Each concept allows our customers to interact with the different elements, so they can imagine each design coming to life in their own home.

“We’ll then work closely with our customers – from the initial design, right through to completion – bringing together all the elements of the installation to provide a seamless service.”