Bette strengthens management team to bolster international sales

Enamelled titanium steel bathroom manufacturer Bette has strengthened its management team to bolster its international sales and project business.

13 Jun, 24

Enamelled titanium steel bathroom manufacturer Bette has strengthened its management team to bolster international sales and project business.

Bette strengthens management team to bolster

Left to right: Head of international sales Markus Maedje and head of national/international project business Tobias Mehlsam

 

Markus Maedje has joined the company as head of international sales, responsible for the support, development and management of all markets outside of Germany, including the UK.

He will focus on the strategic development and organisation of international sales activities, and brings an understanding of the contract and retail business, having previously worked at Duscholux and Grohe.

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Maedje comments: “My primary goal is to further expand Bette’s international presence and open up new market potential.”

Tobias Mehlsam has also joined the Bette management team as head of national/international project business.

In this newly created position, Mehlsam will assume overall responsibility, managing operational and strategic development.

He has extensive experience in marketing, technology and purchasing, at companies including Hasenkopf and Dupont.

Commenting on the appointments, managing director of Bette Thilo C Pahl said: “These two appointments are part of Bette’s strategy to continue to grow both nationally and internationally.

“With their experience, both managers will make a significant contribution to further strengthening the Bette brand and developing new market opportunities.”

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