Premium kitchen water place manufacturer Blanco will continue its UK ambassador activities for another year with TV presenter Laura Hamilton and TV personality and architect Laura Jane Clark.
The experts were appointed as the first-ever brand ambassadors for Blanco in May 2023 and will remain working with the company on consumer and trade -acing media campaign to highlight the brand’s products and their benefits for homeowners, kitchen retailers and designers.
With a primary focus on the Blanco Choice drink system, as well as highlighting the overall benefits of a Blanco Unit, the ambassador’s expertise will be showcased across social media, consumer and trade print and online publications in the homes, lifestyle and KBB sectors.
Laura Hamilton work with the brand on the consumer-facing activations, whereas Laura Jane Clark (pictured) will span both trade and consumer campaigns, using her design expertise to educate audiences on how Blanco products fit into a kitchen renovation.
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Brand communications manager Tamsin Mills commented: “We’re so pleased to be continuing our ambassador activities with Laura Hamilton and Laura Jane Clark.
“Both are really passionate fans of the brand and have Blanco Units in their own homes, and this has meant their advice to both customers and consumers have really run true and resonated.
“It’s an exciting time for us with the launch of the Choice drink system, so we’re looking forward to seeing what unique insights these two highly regarded experts in their field will bring to kitchen life.
“We’re passionate about the role of the water place in kitchen design and our ambassadors do a fantastic job of communicating the benefits of the Blanco Unit in a warm and relatable way.
“Our ambassadors are part of our wider strategy to firmly embed the Blanco brand into consumer channels and give our trade customers the tools they need to communicate the benefits of Blanco products to homeowners.”
TV personality and architect Laura Jane Clark, who specialises in residential conversions, extensions and new builds, added: “As someone who has always used Blanco products in a lot of my kitchen designs, it’s been great to have the opportunity to showcase why I’m such an advocate of the brand.
“I’m excited to continue my journey as a Blanco ambassador and look forward to sharing tips and tricks on how to get the most out of any kitchen space.”