German-headquartered Blanco Group achieved sales of €383 million in the 2024 financial year, despite “cautious” consumer behaviour.

The company credits sales to its drink systems, digital after-sales and international partner business.

However, it is a slight dip of 7% on sales of €413m, in the fiscal year of 2023.

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Blanco states despite ongoing pressure across the home improvement and construction sectors, the brand  has focused on increasing competitiveness, adding value, strengthening the brand and expanding organisational expertise.

Commenting on the results, CEO of Blanco Group Frank Gfrörer said: “We are still observing cautious consumer behaviour in our segment, both in Germany and our international markets.

‘Coupled with a subdued construction industry, this leads to a business dynamic that we were able to shape positively in the past financial year, but we would still like to see more movement in the market overall.”

Blanco launched its multifunctional Choice drinks system at the end of 2023 and the company reports it provided a significant share of total sales.

The initial focus for this was on the German-speaking markets and UK, and is set to roll-out across international markets such as China and Australia.

There were also updates to its digital business, and “significant” increase of online Blanco after sales for accessories and consumables such as filters or cartridges.

Frank Gfrörer sees becoming a system provider for the kitchen water place as the key to future market success, reflected in its new brand identity launched in its centenary year.

“The new brand identity summarises how fundamentally we have developed in recent years and what we stand for today.

This will help our retail partners even more in the future as they communicate the value of a high-quality, durable and perfectly designed kitchen water place to their customers.”

Blanco is starting its centenary year with campaigns under the motto “100 Reasons for a Blanco Unit…” to drive traffic to retailers and inspire end consumers.

There are also plans to present anniversary innovations in the markets, as part of trade fair appearances and customer events.

Looking ahead, Blanco anticipates a challenging market environment in 2025.

However, the company is confident in its strategy and positioning to revitalise growth in the kitchen water place segment.

“We have strong products that set standards in terms of technology, design and quality, and we have strengthened the Blanco brand and made it more attractive.

“Now it’s time for us to accelerate and scale our activities and focus on growth in the defined markets,” said CEO Frank Gfrörer.