Kitchen water place specialist Blanco has launched a  consumer campaign for Blanco Choice, to drive awareness and guide homeowners into retail showrooms.

The 10-week digital campaign will focus on the features of Blanco Choice drinks system and the benefits of a Blanco Unit.

The drinks system combines the Blanco Choice Icona semi-pro tap with the Choice.All water conditioning unit, to create a customisable experience, and aims to inspire consumers on the multiple uses.

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Using digital assets, through to instore point of sales materials for kitchen retail showrooms, Blanco will show consumers how to use the Choice system and highlight options like boiling or chilled, still or sparkling filtered water.

The digital campaign is also designed to guide targeted audiences towards Blanco’s dealer portal, to find their nearest kitchen showroom.

In addition, the campaign will include a promotion for a Free Etagon sink, with any purchase of a Choice drinks system.

Consumers will have up to one year to redeem the offer.

In the last 12-months, Blanco has invested in supporting consumer awareness and engagement, showcasing its products at events including the Ideal Home Show, Grand Designs Live London, and Clerkenwell Design Week.

The brand will also be exhibiting at at Grand Designs Live, Birmingham from October 2-6, this year.

Commenting on the campaign, brand communications manager at Blanco Tamsin Mills stated: “The Choice campaign is an important part of Blanco’s strategy to support retailers.

“By investing in consumer-level awareness, Blanco is committed to helping retailer sales, ensuring that customers are well-educated about the benefits of a Choice drinks system.”