Bora launches TV ad as part of multimedia campaign

Appliance manufacturer Bora has launched a multimedia campaign, to further boost brand awareness and increase retail sales.

04 Feb, 25

Appliance manufacturer Bora has launched a multimedia campaign, to further boost brand awareness and increase retail sales.

Bora launches TV ads as part of multimedia campaign

This campaign shines a light on Bora‘s portfolio, which includes steam ovens, cooling appliances, cleaning and washing-up systems, lighting and accessories, as well its cooktop extractors.

It highlights how its range of products provides solutions for storage, marinating, cooking, baking, roasting, steaming, cleaning, vacuum sealing and lighting.

Sponsored Video

Central to the campaign is a series of TV adverts, which will run over a number of weeks in five European countries.

Its TV adverts will be shown on a range of channels and is expected to reach over 97 million viewers in the UK, alone, during January and February.

The campaign will also feature on Bora’s Facebook, Instagram and YouTube channels and will be supported by a package of digital, analogue and point of sale materials.

Retailers keen to capitalise on the campaign can access over 35 advertising materials from print ads and photos to social media assets and videos, via its online PartnerNet portal.

In addition, Bora‘s brand page can be integrated into retailers’ own websites and social media platforms, and the Bora magazine and POS are available to retailers free of charge.

Related Articles
15 Feb, 2024
Salone del Mobile returns with revised layout
Read more
05 Sep, 2024
Majority of consumers accept refurbished appliance spares, finds Miele
Read more
19 Jun, 2024
Johnson Tiles opens second retail outlet
Read more