Trade brand of  home improvement retailer B&Q, B&Q Tradepoint has launched its first campaign for five years.

Featuring real tradespeople, the ‘For the Trade’ campaign celebrates the expertise and knowledge of tradespeople and is designed to encourage them to shop more of the job at B&Q Tradepoint.

B&Q TradePoint offers trade professionals membership giving them access to services and offerings on home improvement materials.

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The For the Trade campaign, includes three films featuring tradespeople reciting, in builders lingo a list of goods needed for specific jobs, all of which are available from TradePoint counters at over 200 B&Q stores as well as at Tradepoint.co.uk.

These short films are designed to show B&Q TradePoint understands trade professionals and their needs in a language that speaks specifically to them.

The films are accompanied by a series of visuals, featuring tradespeople with a list of tools, materials, and supplies needed for various jobs.

These were shot by Ben Morris,  Vogue photographer, who specialises in fine art portraits, fashion and commercial photography.

Speaking about the launch, director of TradePoint B&Q John Morgan, said: “We’re really excited to launch “For the trade”, our first brand campaign in five years.

“We know that the trade loves the value and convenience of B&Q TradePoint – especially for top-ups or last-minute needs – but we now want to showcase the brilliant depth of our offering.

“Through our new adverts, we wanted to speak directly to trade professionals and show that B&Q TradePoint stocks everything they need to complete a full job – be it refitting a bathroom or building a stud wall.

“We’ve made real tradespeople the stars of the show and we’re excited for you to meet them. This is a new chapter for B&Q TradePoint and demonstrates how we are – in every sense – for the trade.”

B&Q TradePoint’s ‘For The Trade’ campaign and will be live across TV and VOD throughout September, with the key visuals living across social media and other B&Q platforms, including Meta, YouTube, and Reddit.

The campaign will also be used as part of B&Q TradePoint’s ongoing partnership with Fix Radio.