UK supplier of bathroom equipment and radiators Brand K Group has acquired the Aqualux brand and select assets for an undisclosed sum.

It is the eighth acquisition for Brand K Group and continues its mission to become a UK leader in the bathroom and HVAC sector, supplying showrooms and merchants.

The Brand K Group plans to build upon Leicestershire-based Aqualux’s near 40-year legacy and supply, where possible, Aqualux’s existing customers, with its showering and bathroom products range.

Sponsored Video

TWO-MINUTE TOUR: Luxury bathroom showroom Bathe Indigo just opened in Pinner, Middlesex

Aqualux recently fell into administration due to volatile trading conditions in the home improvement sector and inflationary pressures, with the loss of 19 jobs.

Established in 2008 by CEO Alex Norford, Brand K Group is based in Bedford  and has operations in Wigan, Leeds, Willenhall, Hull, Tewkesbury  and New York.

It employs more than 750 people and has a turnover in excess of £163million,

The first company in the group was Kartell UK and distributes radiators and bathroom fixtures and fittings under the K-RAD and K-VIT brands.

Since 2019, the group has acquired a series of UK-based manufacturers including Just Trays, Vogue UK, Summerbridge, MX Group and Paladin Radiators.

Alex Norford commented on the acquisition: “We are pleased to have acquired another brand with a strong reputation and long industry history.

“The Aqualux brand enhances our existing showering and bathroom offering and we are proud to be custodians of the business moving forwards.”

Harry Walker and Fahim Kassam from the Midlands office of Dow Schofield Watts provided corporate finance support to Brand K Group.

Partner Harry Walker has also advised Brand K on its seven previous acquisitions in the KBB sector: “We’re once again happy to have advised Alex and the Brand K Group on an acquisition in the KBB sector, this time the brand of Aqualux,

“In line with our collaborative way of working, we’ve formed a successful partnership with the Group over many years now and look forward to many more years helping to grow and develop their business.”