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Brits willing to spend 80% more on bathroom refits

Consumers are willing to spend 80% more on bathroom refurbishments than three years ago, according to home improvement retailer Wickes.

24 Sep, 24

Consumers are willing to spend 80% more on bathroom refurbishments than three years ago, according to home improvement retailer Wickes.

Consumers spending 80% more on bathroom refits

The Wickes Great British Bathroom Report revealed consumers would happily spend £3,878 to overhaul their bathroom, while nearly a quarter would pay more than £5,000.

The report found consumers look to create a space that will act as a haven, as a third of consumers questioned said the most important purpose of a bathroom was as a place to relax and unwind.

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According to Wickes, this figure rises to six in 10 (58%) for the 18 to 24-year-old age group..

However, as consumers age upwards, practicalities of bathroom design also played a major role.

Those aged 45 and above wanted an aesthetically pleasing space, but which was also easy to clean, and practicality was the most important factor for a third of people over 65.

Whereas water use was a shared concern, across the age groups, with a third stating it’s the most important consideration when living with different generations.

Despite the average size of a British bathroom being the equivalent of a king-sized bed, the Wickes Great British Bathroom Report found consumers had big aspirations to create boutique hotel-style spaces.

Consumers are inspired by retro trends such as colour, ‘sauna-style’ panelling and terrazzo tiles, with nearly a third  (30%) of 18-34 year olds most likely to feature green in a bathroom update.

However at the heart of the bathroom design, and topping the list of desirable bathroom products, 60% of people cited a walk-in shower as a must-have product.

But it wasn’t just for aesthetics, as accessibility and ease of cleaning were cited as important aspects for the specification of a walk-in shower by 40%.

Further reflecting the impact of the spa on bathroom design, Wickes reported more than a fifth of its bath sales are for freestanding tubs and 70% of its bathroom brassware sold is in alternative, warmer finishes to chrome.

The importance of lighting was also considered key by consumers, with a quarter (25%) reporting good lighting was among the most important parts of their bathroom design.

According to the Wickes Great British Bathroom Report, all generations agreed a successful bathroom featured heaps of storage, a good bath or shower experiences and was easy to clean.

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#socialwall

Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.

Neolith | Calacatta Roma and Cappadocia Sunset 

They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.

Inspired by Ancient Rome,  Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.

While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).

Neolith | Calacatta Roma and Cappadocia Sunset  1

Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.

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