Bathroom supplier HiB has announced changes to its board of directors, which it reports is “marking a new era” for the business.

Head of retail Graham Halsall (pictured top) has been promoted to the role of sales director, having worked for the company for 18 years, and will lead the UK sales team and work with merchant customers.

“I am thrilled and honoured to take on the role of sales director at HiB,” said Graham Halsall.

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“Having been with the company for nearly two decades, I am deeply committed to our mission and excited to lead our talented sales team towards new achievements.

“There are many exciting developments in the pipeline at HiB, and part of my role will be supporting retailers and our fantastic sales team as we bring those projects to life and ensure we continue to offer the best possible service to our customers.”

His promotion comes after former sales director Ash Chilver (pictured below) has transitioned to the role of product director, overseeing the entire product development process.

Ash Chilver commented: “I am eager to step into the role of product director and focus on the exciting opportunities in product development.

“Our commitment to innovation and quality remains at the forefront and I look forward to driving the development of products that appeal to consumers.”

Additionally, marketing director Steve Kaye will step down from the role, after a three decade career at HiB.

Steve Kay said: “After 32 wonderful years at HiB, it is time for me to start the next chapter and spend more time with my family.

“It has been an incredible journey, and I am grateful for the support and friendships I have built over the years. I wish HiB continued success into the future.”

CEO of HiB Robert Ginsberg commented on the transitions: “We are delighted to promote Graham Halsall to sales director and welcome Ash Chilver into his new role as product director.

“Both have shown exceptional commitment and expertise to the bathroom industry over the years, and I look forward to working with them to drive growth and the expansion of HiB.

“We also extend our deepest gratitude to Steve Kaye for his remarkable contributions over the past 32 years. Steve has been a cornerstone of our business, playing an instrumental role in our growth and success. 

“His contribution has been invaluable and we are hugely grateful for his unwavering commitment to HiB. On behalf of the entire team, I wish him all the best in his future endeavours.”