Bathroom manufacturer Eczacıbaşı VitrA is set to celebrate its 21^st appearance at the ISH trade show in Frankfurt, from March 17-21.

Themed Design for Life’ the VitrA stand will feature four sections, where it will unveil its latest washbasins, fittings, and bathroom furniture.

It will introduce VitrA Grid, which the company claims will reshape bathroom planning and streamline space design, by offering adaptable solutions to cater for different styles, spaces, and needs.

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Also on the stand will be VitrA Signature, a series of timeless collections developed in collaboration with international designers, which have been created to transform bathrooms into living spaces.

The trend for living spaces will be reflected by its latest bathroom furniture with the Integra Round and Square collections featuring vanity units and countertop modules, as well as a new collection with storage for make-up and LED lighting.

Completing the storage offer, its Plural collection will be augmented with luxury storage sultions.

Inspired by consumer insights, VitrA will also introduce wellness products to enhance  hygiene in the bathroom.

Visitors will be able to explore the Sense Hybrid washbasin and kitchen faucet, hand and overhead showers, and bath and shower faucets designed to stay cool to the touch.

These will be joined by the V-Care smart toilet family, SonicFlush which harnesses the power of water for enhanced hygiene, and V-Fit, a newly-developed installation set for concealed cisterns.

Showcasing what it claims is the world’s first and only 100% recycled ceramic washbasin, showcased at Kbb Birmingham 2024, it will also display a toilet seat made from 92% recycled raw materials.

The bathroom group claims the seat manufacture generates 80% fewer carbon emissions than standard products.

VitrA’s new messaging, ‘We are re-measuring the future,’ will be showcased in the sustainability- focused area of its stand at ISH.

Staying at the forefront of advancements in sustainability, VitrA will introduce the SustaINdex project for the first time at ISH.

Developed in collaboration with universities, SustaINdex assesses the social and environmental impact of products throughout their entire life cycle.

Using this approach, VitrA reports it will be able to evaluate, grade, and continuously enhance the sustainability profile of its product portfolio.