The Board of Directors of AB Electrolux has appointed Yannick Fierling as president and CEO of Electrolux Group effective from January 1, 2025.

He succeeds Jonas Samuelson, who earlier this year said he will leave his position by the end of the year.

Fierling has more than 20 years’ experience from the household appliances industry, most recently as CEO Europe for Haier Corporation for the past nine years.

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Prior to this, he held several senior positions within Whirlpool Corporation in Europe and globally.

Yannick Fierling starts at Electrolux Group on October 1 and will take on the formal role as President and CEO on January 1, 2025, after a three-month handover period.

Commenting on the appointment, chairman of Electrolux Board of Directors Torbjörn Lööf said: “Yannick is a very experienced leader with a solid background in the appliance industry.

“In his latest assignment, he successfully led Haier’s development in Europe.

“His visionary leadership in developing business and people, together with a strong emphasis on entrepreneurship and a sense of urgency approach, will be very valuable on our journey making Electrolux Group an even stronger global player in the appliance industry.”

“The Board wants to reinforce and accelerate the strengths of Electrolux Group by bringing in new perspectives.

“We are convinced that Yannick has the right background, insights and experience, as well as the drive and determination to take the company forward.”

Yannick Fierling commented on his new role:“I am grateful for the confidence of the Board and feel very excited about this opportunity.

“Having spent many years in the household appliances industry, it is hard to find a more energising and inspiring role.

“I am really looking forward to engaging with the Electrolux Group team and in developing and positioning the Group in the years to come.”