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Franke Home Solutions launches European TV campaign

Franke Home Solutions has launched "The Great Stage" TV advertising campaign, which will feature across Prime Video, Netflix and Disney+ channels in the UK.

25 Oct, 24

Franke Home Solutions has launched “The Great Stage” TV advertising campaign, which will feature across Prime Video, Netflix and Disney+ channels in the UK.

Franke Home Solutions launches TV campaign

Created by VML Italy, the 30-second commercial is aimed at cooking enthusiasts and will run for four weeks.

“The Great Stage” campaign features two lead characters in a kitchen, which has been designed to meet their needs, allowing them to cook with passion and with guests taking part in the “performance”.

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The campaign’s tagline, “A Great Performance Deserves a Great Stage,” sums up the message: “a Franke kitchen is the perfect stage for your love of cooking”.

The commercial, which can be viewed online on YouTube, will be in rotation in “pre-roll” format on the main streaming platforms, with a focus on Prime Video where ad placements will be “pre-roll” and “mid-roll”.

The brand-awareness campaign is also active in France and Italy on the main streaming platforms.

 In the Netherlands, the ad will run on local streaming platform Videoland.

Head of advertising & communication at Franke Home Solutions Gianluca Vigato commented:

“As part of a multi-channel communication strategy, our international TV campaign focuses on markets that are strategic for Franke, in which there is constantly growing interest in quality kitchens and design.

“In addition, investment in diverse platforms, including Prime Video, allows us to reach a diversified, but highly profiled audience.

“This will help us to showcase the innovation of our products as we address consumers who are increasingly demanding and attentive to current trends.”

 

Franke Home Solutions is part of the Franke Group which recently acquired cooker hood manufacturer Wesco

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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.

Neolith | Calacatta Roma and Cappadocia Sunset 

They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.

Inspired by Ancient Rome,  Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.

While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).

Neolith | Calacatta Roma and Cappadocia Sunset  1

Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.

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