Franke Home Solutions has launched “The Great Stage” TV advertising campaign, which will feature across Prime Video, Netflix and Disney+ channels in the UK.

Created by VML Italy, the 30-second commercial is aimed at cooking enthusiasts and will run for four weeks.

“The Great Stage” campaign features two lead characters in a kitchen, which has been designed to meet their needs, allowing them to cook with passion and with guests taking part in the “performance”.

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The campaign’s tagline, “A Great Performance Deserves a Great Stage,” sums up the message: “a Franke kitchen is the perfect stage for your love of cooking”.

The commercial, which can be viewed online on YouTube, will be in rotation in “pre-roll” format on the main streaming platforms, with a focus on Prime Video where ad placements will be “pre-roll” and “mid-roll”.

The brand-awareness campaign is also active in France and Italy on the main streaming platforms.

 In the Netherlands, the ad will run on local streaming platform Videoland.

Head of advertising & communication at Franke Home Solutions Gianluca Vigato commented:

“As part of a multi-channel communication strategy, our international TV campaign focuses on markets that are strategic for Franke, in which there is constantly growing interest in quality kitchens and design.

“In addition, investment in diverse platforms, including Prime Video, allows us to reach a diversified, but highly profiled audience.

“This will help us to showcase the innovation of our products as we address consumers who are increasingly demanding and attentive to current trends.”

Franke Home Solutions is part of the Franke Group which recently acquired cooker hood manufacturer Wesco