Franke refurbishes HQ showroom as part of rebrand

Franke Home Solutions has refurbished its HQ showroom, as part of its rebrand.

15 Nov, 23

Franke Home Solutions has refurbished its HQ showroom in Aarburg, Switzerland, as part of its rebrand.

Franke showoom marks 'final step' in rebrand

Measuring more than 350sqm, the showroom features the company’s sinks, taps, hoods, hobs, ovens, accessories, and food management systems, spanning its Maris, Mythos and Smart families.

The rebrand to Franke Home Solutions followed the acquisition of Faber and merger with Franke Kitchen Appliances.

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President and CEO of Franke Home Solutions Barbara Borra commented: “We brought together the two divisions a couple of years’ ago, which allowed us to develop synergies and expand the reach of what we could do. That’s why we changed the name.”

She outlined the company’s future aim: “We want to reach other spaces outside of the kitchen” and added “our ambition is to have one anchor product in each household.”

Designed in the company’s new brand image, with an international feel, Borra added: “We want to show our capabilities, the fullest portfolio” but pointed out not all product would be available in all countries.

Borra said the company wanted to focus on two key elements – water and air – which was its expertise and which are critical to life: “Life means wellbeing, which is a key space we want to occupy, in the life of our consumer.”

Vice-president of marketing and digital Dino Giubbilei added: “This is our home. It represents our group, our brand, what we want to be now and in the future.”

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