Frontline Bathrooms launches retail customer-focused website
UK distributor Frontline Bathrooms has launched a new website, which is now live, and focused on the retail customer's journey.
UK distributor Frontline Bathrooms has launched a new website, which is now live, and focused on the retail customer’s journey.
With aspirational imagery of its Aqua range, along with in-depth product pages for quoting and designing consumer bathrooms, the customer journey has been at the forefront of its development.
Created with ease and functionality in mind, the website provides access to the latest brochures and trending pages so that retailers, tradesmen, and customers alike can stay up-to-date with its latest bathroom styles and technology.
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Product information can now be found in one place, along with the ability to link to product pages and order colour samples.
Retailers can also add contacts, showroom images and logos to the Retailer Directory and are asked to contact marketing@frontlinebathrooms.co.uk to get their listings updated.
Marketing manager at Frontline Bathrooms Hayley Bowman said: “Our marketing team has collaborated closely with our suppliers to gather detailed product information, specifications, and imagery to enrich our new website.
“While this launch marks a significant upgrade, it’s just the beginning.
“We’re committed to continually enhancing data quality and site functionality to better serve our customers.
“At Frontline, we’re focused on improving product information accessibility, adding engaging videos, implementing a stock tracker, and developing lead-generation tools.
“Our goal is to provide retailers with a powerful digital footprint —without the need for the budget typically required by online bathroom retailers.”
Frontine Bathrooms has also recently partnered with ArtiCAD, so 2,000 of its Aqua products are available on the CAD software.
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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).

Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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