Luxury brand for kitchen appliances Gaggenau is moving to a new flagship showroom in West London, which is twice the size of its current space.

The brand has signed an extended lease with GPE for 6/7 Portman Square, Orchard Court.

Covering 6,900 sq ft over two floors, it is double the footprint of its current London showroom on Wigmore Street, London

Sponsored Video

TWO-MINUTE TOUR: Luxury bathroom showroom Bathe Indigo just opened in Pinner, Middlesex

Refurbishment works will take place in the coming months ahead of the new showroom opening in 2026 and until then, Gaggenau will remain in its existing location.

The new showroom will display the brand’s latest products and consumers will have the opportunity to participate in exclusive cooking events and receive expert advice from consultants.

Head of Gaggenau UK Simon Richmond commented: “Each of our new flagships around the world offer a unique experience to our consumers as well as our customers. We are excited to launch our latest flagship at Portman Square, W1.

“We have always had a great confidence in this area of the West End and having successfully showcased our products here for many years, we believe our increased investment and presence in London will be well received in the capital.”

Head of Retail at GPE Sarah Goldman added: “We are delighted that Gaggenau will be opening its new flagship at Portman Square.

“As one of the leading luxury home appliance brands, the decision to relocate and increase its footprint within the West End highlights the appeal of our central location at Portman & Wigmore, and shows we are committed to strengthening our retail offer for our customers.”