Glen Dimplex Home Appliances (GDHA) has announced the appointment of Peter Spencer, a former Electrolux VP, as its new managing director.

Spencer has held senior leadership positions at several companies, most recently at Electrolux where he worked for over 10 years.

He joined Electrolux as managing director of UK & Ireland before subsequent promotions to take the role of vice president, direct to consumer, Europe.

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According to the company, his record of driving commercial success by building strong customer partnerships, improving profitability, and enhancing consumer experience makes him an “ideal” fit for GDHA and its respected brands, Stoves and Belling.

GDHA has recently closed its factory in Prescott, Merseyside, relocated its head office to new premises on the Birchwood Science Park in Warrington and set out its strategy to build a “commercially-focused” branded business.

According to the company, this will see GHDA prioritise “strong” relationships with retail partners and provide technologies to engage consumers.

The company has recently undertaken changes to its operations, including a strategic partnership with Pacifica, the leading independent provider of domestic appliance repairs, to enhance its after-sales service and consumer experience.

GDHA has also appointed a new manufacturing partner and has invested in bespoke tooling to recently launch a suite of new products under its Stoves and Belling brands.

Managing director of GDHA Peter Spencer commented: “We have an ambitious vision for Glen Dimplex Home Appliances.

“It prioritises the branded consumer product experience and journey in every decision we make, from design and functionality through to the aftermarket experience, and recognises the vital retail partner relationships required.

“I’m excited to work with the team to build on our recent progress and drive further commercial success, ensuring we deliver exceptional experiences for our customers.”