Lifestyle magazine brand Good Housekeeping UK has launched the Good Housekeeping Institute (GHI) Performance + Energy Efficiency Accreditation for major domestic appliances.

The accreditation ensures an appliance has passed GHI’s quality assessment tests for performance and its energy usage is consistent with the efficiency shown on its label.

According to the GHI, the Performance + Energy Efficiency Accreditation has been created to offer consumers peace of mind and transparency in their purchasing decisions.

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Recent research among the Good Housekeeping audience found just under three fifths (59%) of consumers are concerned about carbon emissions, and many of them are taking action to reduce use of energy at home.

In addition, when it’s time to replace an appliance, a third are taking the sustainability of a product – which for white goods is likely to include its energy efficiency – into account before purchasing.

Initially, the accreditation will focus on major domestic appliances, covering ovens, dishwashers, washing machines and tumble dryers and aligns with the latest Advertising Standards Authority (ASA) guidelines.

The launch comes at a time when Good Housekeeping Institute UK celebrates its 100^th anniversary this year.

Head of Accreditation at the Good Housekeeping Institute Laura Cohen, said: “For 100 years, The Good Housekeeping Institute has been synonymous with trust.

“The new Performance + Energy Efficiency Accreditation rigorously tests appliances against their energy efficiency claims, championing the effective products on the market, and supporting consumers in taking steps towards getting greener and more energy efficient appliances in their homes.”

With a focus on sustainability through durability of use, consumer champion Which? recently expanded its accolades with the launch of its ‘Most Reliable’ endorsement for home appliances.