Global industry trade bodies have united to support the commitments outlined in the Windsor Declaration, led by the Bathroom Manufacturers Association.

Plumbing Manufacturers International (PMI), the National Kitchen & Bath Association (NKBA) and the BMA have created a coalition to address global issues

The Windsor Declaration, endorsed by industry leaders at the recent Windsor Summit, outlines a commitment to improve water efficiency, reduce infection risks, and advance global sanitation.

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 It is an initiative that emphasises the need for responsible manufacturing, public education, and regulatory alignment to make strides toward sustainability in bathroom products.

The Declaration calls on governments to support these objectives through investment in infrastructure, regulatory support, and consumer education about the importance of water conservation and hygiene.

Chief executive of the BMA Tom Reynolds stated, “The Windsor Declaration represents a united front within our industry to tackle the critical issues of water scarcity and sanitation.

“We believe that by pooling our resources, knowledge, and influence, we can inspire real change and support the global transition to more sustainable water management practices.

“Our industry has the potential to be a driver of positive environmental impact, and we are committed to that cause.”

Reflecting on the importance of the international alliance, Kerry Stackpole, CEO of PMI, highlighted its ongoing Rethink Water initiative” “The Rethink Water initiative has been a cornerstone of our commitment to promote water conservation and efficiency across North America.

“The Windsor Declaration allows us to take that mission globally, uniting industry voices around the world to rethink how we manage water and make sustainable choices accessible to consumers everywhere.

“Together, we can influence regulatory frameworks, share best practices, and drive public awareness to benefit both our industry and the planet.”

Global president and CEO of NKBA Bill Darcy Jr added, “The commitment to water efficiency and hygiene is more crucial now than ever.

“The NKBA is proud to stand alongside BMA and PMI in this mission, recognising that sustainable practices must be the new standard across the kitchen and bath industries.

“By collaborating, we’re setting a path forward for products that not only meet consumers’ needs but also contribute positively to our shared environmental challenges.”