Bathroom and kitchen brassware brand Grohe has announced Primaflow F&P will join its UK network of distributors from January 2024.
Primaflow F&P will stock the Grohe Professional portfolio of bathroom and kitchen products for trade and showrooms.
It follows the roll-out of its commercial strategy, which has seen the creation of separate product portfolios for DIY, trade professionals and high-end retail and architects.
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Primaflow F&P is a distributor of plumbing, heating, and bathroom products and offers nationwide next-day delivery from its network of distribution centres.
Retailers will have next-day access to lines such as Eurosmart, Essence, Tempesta and Euphoria.
Key account manager for Grohe James Sturdy, who will be heading up the partnership, commented: “We’re delighted to be working with Primaflow F&P, they are well known for their service levels and this will enhance Grohe’s offering alongside our existing distribution partners.
“This new partnership between Grohe and Primaflow F&P, will only strengthen our offering to our customers and reiterate our position as a go-to brand for complete bathroom and kitchen fittings.”
Managing director of Primaflow F&P Andrew Ballantine said “We’re excited to have a globally recognisable name such as Grohe to join our existing branded bathroom offering.
“We are committed to a strong stock profile, providing our customer base with Grohe products on their normal delivery service, bringing quality product and service together.”
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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