Bathroom brand Grohe will host events, discussions and provide hands-on experiences at ISH in Frankfurt from March 17-21.

It will participate with an exhibition stand in Hall 3.0, in the ISH Festival (Hall 6.1) and the Grohe Truck will be in the Agora Outdoor Area.

Holding a Keynote address, which will be livestreamed on Monday 17 at 1-3pm (CET), this will be followed by a panel discussion on Unlocking the Sanitation Market: How to create an ecosystem between market opportunities and social impact initiatives at 4.30pm-5.00pm (CET).

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Senior vice president and leader of Sato and Lixil Erin McCusker will explore how businesses can bring innovation and scalable solutions to underserved markets to improve basic sanitation.

The company will also participate in two Design Talks in the Design Plaza 3.1.

 Installation efficiency and ease of installation in sanitary technology takes place on March 17 at 4.30-5.15pm (CET).

The Great Escape: The New Bathroom Experience interview with Studio Lost founder Constantina Tsoutsikou by Architectonic’s editor-in-chief Simon Keane-Cowell will be held on March 19 at 1.30-2pm (CET).

Leader Lixil International Bijoy Mohan commented: “Our presence at ISH 2025 is both an homage to the brand’s foundation and a vision of the future of water enjoyment.

Our missions – Pure Freude an Wasser – drive us to create solutions that enrich everyday life.

“At ISH, we proudly present innovations that redefine water experiences while setting new standards in quality, technology, design, and sustainability.

“By reaffirming our purpose, we continue to empower our customers and professional partners with solutions that inspire confidence in the future.”

Visitors also have the chance to win a Grohe Blue Water System by sharing their Grohe stand experience on Instagram in a post or story with the tag @grohe_global.