Furniture fittings manufacturer and kitchen distributor Häfele UK is now offering Samsung built-in cooking, refrigeration and laundry models to the KBB and merchant sectors.

It adds to a roster of major domestic appliance (MDA) brands, distributed by Häfele UK, which include Smeg, Rangemaster, Hoover, Candy and Mercury.

A selection of the appliances will be displayed on the Häfele stand at Kbb Birmingham and its team members have already undergone training at Samsung’s Concept Store at Kings Cross, London.

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Commenting on the partnership, sales officer at Häfele UK Gareth Bevan said: “Samsung is renowned for its modernity, innovation, and ability to push boundaries with technology, so it’s the perfect fit for our customers.

“The smart capabilities of Samsung’s MDAs are changing the way consumers use their homes and now, we’ll be able to arm our networks with these products, enabling them to keep up with ever-changing market demand.

“Establishing this partnership is testament to the hard work we put into adapting our service and product range to meet the needs of our KBB and merchant customers, and we’re looking forward to building on our relationship with Samsung even further with this in mind.”

Channel manager for UK Kitchen Retail at Samsung UK Jonathan Hartley said: “Häfele is the market leader when it comes to relationships within KBB and merchant networks, and we believe that the business will prove to be an effective channel for distributing our products and solutions.

“Our two brands share the same high levels of dedication to service and expertise, so this is a very natural fit and we’re excited about the future, working together.”