Manufacturer and supplier of furniture fixture and fittings for the KBB industry Häfele UK has joined trade association the Kbsa as a corporate member and sponsor of its conference and awards.

Chief sales officer at Häfele UK Gareth Bevan

It will be the Gold sponsor of the Kbsa conference, and Designer Awards hosted by comedian Ronnie Ancona, both of which take place at The Belfy in the West Midlands on October 9

According to Häfele, it has joined the Kbsa “to consolidate its position” as a supplier of kitchen products – including lighting, appliances and internal storage – to the association’s network of KBB retailers.

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Chief sales officer at Häfele UK Gareth Bevan said: “The Kbsa is an excellent example of how industry bodies connect with the market and help set the standard for kitchen design and creation. 

“Our membership will enable us to work closely with retailers across the sector to help inform and inspire their designs with our wealth of products, while our Gold Sponsorship of the conference and the awards shows our commitment to the partnership.

“Our intention is to continue supporting the industry and its retailers in their growth and development, ensuring KBB retailers are empowered to deliver creative, design-led and functional spaces for their customers.”

Kbsa national chair Richard Hibbert added: “Häfele is a leader in the KBB industry, renowned for its product range, innovation and expertise, so welcoming the brand as a Kbsa member is a huge benefit for the retailers we work with.

“With Häfele on board, we in a stronger position to help studios and designers to meet the needs of their customers, and we look forward to celebrating that at our upcoming Designer Awards and long into the future.”