Appliance manufacturer Haier celebrated 40 years in business at an event themed “Evolution Begins with Connection, Ecosystems Know No Boundaries” in Qingdao, China.

From its beginnings as a refrigerator factory in Qingdao in 1984, Haier now serves customers in more than 160 countries and regions.

It has a diverse portfolio of energy efficient and Smart Home products, as well as ecosystems, including artificial intelligence.

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Haier has held No.1 position in Euromonitor’s Global Major Appliances Brand Rankings for 16 consecutive years.

Reflecting on Haier’s journey, chairman of the Board and CEO of Haier Group Zhou Yunjie said, “Since Chairman Zhang founded Haier in 1984, our journey has been defined by sincerity, innovation, and entrepreneurship.

“For 40 years, we’ve remained committed to ‘sincerity forever,’ maintaining zero distance with our users, and embracing the philosophy of ‘The highest goodness is like water,’ contributing selflessly to society.”

Zhou Yunjie thanked Haier’s founders and employees, society and peers, global users, as well as its partners.

Addressing the company’s partners he said: “You are not just collaborators but cherished friends and co-creators of shared value.”

Managing director of Haier UK & Ireland Diego Perrone said, “This is a huge milestone for the business and we are so proud of all the developments and innovations that we have achieved.

“2025 is set to be an exciting year for the brand as we continue on our journey to bring innovative appliances to consumers based on their needs as we are always operating on a zero distance to consumer approach.”