Premium kitchen specialist Harvey Jones will open a new flagship showroom at the furniture and homewares store Heal’s on London’s Tottenham Court Road.

The kitchen maker and retailer will open a 670 sqft retail space on the lower ground floor late October 2024.

The newly-designed showroom will include six kitchen and home spaces, featuring Shaker, Arbor, Linear and Hampton ranges, a pet kitchen, utility installation, and a new collection that will launch with the opening.

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Appliances featured in the Harvey Jones kitchen displays will include Fisher & Paykel, Miele and Quooker.

The Heal’s opening following two showroom refurbishment projects this year – Brighton and Hove and Chester – and another new showroom opening by 2025.

CEO at Harvey Jones Vince Gunn commented: “We are delighted to launch our latest flagship showroom at a premium central London location, in an iconic store that has been part of the UK’s interior design history for over two centuries.

“The core values of Harvey Jones and Heal’s align perfectly with design excellence and craftsmanship that transform living spaces into a beautifully functional experience.

“This new opening is a strategic imperative for the Harvey Jones brand refresh we have been rolling out this year, evolving our brand positioning and extending into the wider homes space.

“We are very excited and look forward to opening the doors ‘officially’, with a huge thank you to all the teams who have designed a showroom that truly reflects our ‘Designed for Life, Built for Living’ philosophy.”

CEO at Heal’s Hamish Mansbridge added: “We’re very excited to welcome Harvey Jones as our new kitchen partner.

“Heal’s is home to some of the world’s leading furniture brands, which Harvey Jones complements perfectly with its shared commitment to quality, craftsmanship and enduring design.

“As the needs of our customers continue to evolve, this new partnership allows us to extend our expertise into the heart of the home, offering even more comprehensive design solutions, ideally suited to modern families.”